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Trust Me, I'm Lying
''Trust Me, I'm Lying: Confessions of a Media Manipulator'' is the bestselling book by marketer, public relations director, and media strategist Ryan Holiday.〔(Best-Selling Books, Week Ended July 22 ). ''Wall Street Journal''. July 22, 2012.〕〔Losowsky, Andrew. (Ryan Holiday, Author Of 'Trust Me, I'm Lying', Wants To Break The Media ). ''The Huffington Post''. June 29, 2012.〕〔Getlen, Larry. (PR exec tells all about manipulating the media -- and spreading lies online ). ''New York Post''. July 14, 2012.〕〔Boog, Jason. (24-Year-Old Marketing Director Lands Major Book Deal ). ''Galley Cat''. November 17, 2011.〕 The book chronicles Holiday's time working as a media strategist for such clients as New York Times Bestselling authors Tucker Max and Robert Greene as well as American Apparel founder Dov Charney.〔Gallegos, Emma G. (Dov Charney's Marketing Director Lands 500K Book Deal ). ''LAist.com''. November 17, 2011.〕〔Nolan, Hamilton. (Dov Charney and Tucker Max Together in a Single Book ). ''Gawker.com.com''. November 17, 2011.〕
==Background and Description==
Holiday is the former Director of Marketing for American Apparel, where he created controversial campaigns that garnered widespread publicity.〔Travis, Chase. (Trust Me, I’m Lying: How To Make & Promote Content That Turns Heads — Hacking the System with Media Genius Ryan Holiday on chasejarvis LIVE ). ''ChaseTravis.com''. June 27, 2012.〕〔Chaudhuri, Saabira. (Nipples, Nudity and a Small Striptease: American Apparel's New Ad Campaign ). ''Fast Company''. November 21, 2008.〕〔Morrissey, Brian. (American Apparel Grabs YouTube's Long Tail ). ''Ad Week''. December 18, 2009.〕〔Vega, Tanzina (From Zappos, an Unadorned Approach ). ''The New York Times''. July 10, 2011.〕 Holiday has also done publicity work for Tucker Max, including marketing for the movie version of ''I Hope They Serve Beer in Hell'' and a media stunt about Max's failed attempt to donate $500,000 to Planned Parenthood.〔Marcus, Stephanie; Bassett, Laura. (Planned Parenthood Turns Down $500,000 From Tucker Max ). ''The Huffington Post''. April 3, 2012.〕〔〔Thier, David. (Tucker Max's Rejected Twitter Campaign and Stab at Celebrity Endorsement ). ''Forbes''. February 7, 2012.〕〔Maier, Jenny. ([UPDATE] Tucker Max Proves You Can Pay Celebrities To Tweet Whatever You Want ). ''Crushable.com''. February 9, 2012.〕〔Holiday, Ryan. (Why Wouldn't Planned Parenthood Take $500,000? ) April 3, 2012.〕〔Yarrow, Allison. (Is Planned Parenthood Reject Tucker Max Pro-Women? ) ''The Daily Beast''. April 3, 2012.〕
''Trust Me, I'm Lying'' was billed as an exposé of the current online journalism system. The book is split into two parts: the first explains why blogs matter, how they drive the news, and how they can be manipulated, and the second shows what happens when this is done, how it backfires, and the consequences of the current media system.〔
As an example of his argument that blogs shape the news, Holiday outlines how the political blog Politico dedicated significant coverage to the campaign of Tim Pawlenty two years before the 2012 elections in order to generate pageviews for advertisers. Although Pawlenty did not yet have an official campaign, this kickstarted the media cycle which painted Pawlenty as a serious presidential candidate. As an example of the pageview-intensive blogosphere, Holiday uses the example of Jezebel writer Irin Carmon's attack on Jon Stewart and ''The Daily Show'' with misleading claims of "''The Daily Show's'' Woman Problem."〔Frauenfelder, Mark. (Gweek 061: Trust Me, I'm Lying ). ''BoingBoing.net''. July 19, 2012.〕 ''Trust Me, I'm Lying'' concludes with both a recognition from Holiday of his part in the web's deception and with a warning: "Our dominant cultural medium—the web—is hopelessly broken."〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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